Inside A Cleanup
Inside a Cleanup: Turning “Phone Notes + Spreadsheets” Into Books You Can Actually Trust
(Especially Before Year-End Creeps Up and the IRS Comes Calling)
If you handed me your phone right now, I guarantee two things would be true:
You have at least 17 half-finished notes titled “expenses???”
There’s a spreadsheet somewhere that was supposed to “fix everything”… but now it mostly reminds you of why you avoided this in the first place.
I see it every day, coaches, course creators, and agency owners running thriving businesses… while their financial backend looks like a junk drawer.
And here’s the truth you need to hear:
Your mess isn’t a failure. It’s data waiting for direction.
As we head into the final weeks of the year, a time when inboxes fill with “tax reminders” and your accountant starts asking for numbers you don’t have, the stakes get higher.
This is your behind-the-scenes look at what really happens when I take your screenshots, receipts, Stripe exports, and loosely organized Google Sheets…
…and turn them into clean, accurate books that finally tell the real story of your business.
The Honest Moment That Starts Every Cleanup
When a new client comes to me, they almost always whisper the same thing:
“My books are a disaster. Please don’t judge me.”
And I don’t, because this is the industry norm, not the exception.
You’ve been making offers, serving clients, building content, updating funnels, taking calls, launching, creating…
And the money has been coming in.
But the meaning behind that money?
Totally unclear.
This is where the mindset shift begins:
You don’t need to be “better with numbers.”
You just need a system that makes the numbers usable.
That’s what my cleanups do, they take the chaos out of your head and your apps, and turn it into something you can actually make decisions from.
What a Cleanup Actually Looks Like (No Shame Included)
Most people imagine a financial cleanup like a giant autopsy. Nope.
Think of it more like dumping out every drawer in your kitchen and finding out:
what’s essential
what’s duplicate
what’s broken
what’s actually valuable
and what the heck that mystery spoon was ever used for
Here’s what I actually do:
1. Pull every piece of financial data into one place
Bank feeds, Stripe, PayPal, payroll, receipts, contracts, your “I’ll organize this later” pile, all of it comes home to the same dashboard or software.
2. Rebuild the story of your money, transaction by transaction
This is where pattern recognition kicks in.
You’d be shocked how much your business reveals about itself when the data is categorized correctly.
3. Reconcile every account until the numbers match reality
Not vibes. Not guesses. Not “that looks right.”
Actual accuracy.
4. Translate the chaos into reports you can read without a dictionary
Plain-English, CEO-ready financials that reflect how your business really runs.
And because I work specifically with digital entrepreneurs, I know the weird stuff your business does, the promo spikes, the launch months, the refunds, the software stacks, the contractor payments…
All the nuance most bookkeepers miss? I catch it.
Why Now Matters: The Q4 Pressure Cooker
Here’s why this isn’t just a “someday” task anymore.
Right now, we’re in Q4, which means:
Tax deadlines are around the corner
You need accurate books to finalize your 2025 goals
You want to actually know what’s profitable before reinvesting in tools, team, or offers
Your accountant will start asking questions, and “Uhhh let me check my Stripe” won’t cut it
In short: this is the best possible moment to clean things up.
Wait until January, and you’ll be doing it under pressure.
Wait until April, and you’ll be in IRS survival mode.
The Real Magic: What Happens When the Numbers Finally Make Sense
Clients tell me this constantly:
“I didn’t realize how much money I was leaking until I saw it laid out.”
When your books are clean, a few things happen fast:
You stop guessing.
You know exactly what’s profitable, what’s draining you, and what needs to be cut.
You stop shame-spiraling.
The mess was never moral, just mechanical.
You start making decisions like a CEO, not a firefighter.
Because now the numbers back the move, instead of the fear.
Cashflow gets predictable.
Accurate books let you pay yourself, plan taxes, and stop hoping Stripe magically works itself out.
Your business stops feeling “fragile.”
Because you’re finally steering with a real dashboard, not a blindfold.
This isn’t just cleanup. It’s confidence.
The Mindset Shift My Clients Have to Make (And You Do Too)
The biggest transformation isn’t the books.
It’s the identity shift.
From: “I’m bad with money.”
To: “I make smart decisions because I have the data to back them.”
Your business stops being a guessing game the moment you stop treating clarity like a luxury and start treating it like the backbone of growth.
Because here’s the truth:
Being confused about money costs more than hiring the right help.
(Yes, even when you don’t want to see the numbers. Especially then.)
So… What Happens After I Finish the Cleanup?
This is where things get fun.
Once the books match reality, we shift from cleanup mode to systems mode, the part your future self will want to hug me for.
I put simple, durable processes in place so you stay organized:
✅ Weekly transaction categorization
✅ Monthly reconciliations
✅ Workflow rules that prevent the messy-junk-drawer effect
✅ Dashboards that show you what matters instantly
✅ Clean reports that align with how digital businesses actually work
It stops being duct-tape accounting and becomes a system that supports growth instead of sabotaging it.
Final Thought: You’re Not Too Late. But You Are in the Window.
You don’t need a CFO title.
You don’t need to love spreadsheets.
You don’t need to “be more organized.”
You just need clean, accurate books that match your business and a partner who knows how to get you there.
📅 If your Q4 goals include clarity, cleanup, or tax prep... now is the time.
Your numbers are ready to tell you the truth.
I’ll help you hear it and build from it, clearly.
👉 Let’s schedule a call and talk through what’s working and what’s not

